문화관광자원에 대한 지역주민의 경제적 가치 추정 －강릉단오제－

초록

The purpose of this study is to estimate the economic value to the cultural tourism resources using contingent valuation method. A contingent valuation survey was conducted by dichotomous choice format and 514 useful samples were collected. The results from the survey show that the average amount of willing to pay was estimated 5,559 Won on the basis of resident. This economic value may be underestimated due to deficiency of deliberation about the cultural value as the Masterpieces of Oral and Intangible Heritage of Humanity by the UNESCO since they were estimated the economic value suggested 17,876 Won after 2 years. The research model indicated that there are significant in the bid amount, age, length of education and marital status on the Willingness To Pay. For the cultural capitals possess economic value for the public, the government has to intervene the promotion to cultural capitals recognizing the lesson from Baumol’s cost disease.

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