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초록

The purpose of this study was to investigate the effects of service quality on positive emotion, golf driving range’s image and repurchase intention focused on golf driving range. The 270 survey questionnaires were distributed among the members who registered in golf driving range in Seoul through convenience sampling. Due to the reliability of data, 26 samples were discarded and 244 samples were put to actual analysis. By using SPSS Ver. 21.0, data were analyzed for frequency analysis, exploratory factor analysis, reliability analysis, correlation and multiple regression. The results of the study were as follows. First, among the service quality factors, empathy, tangible, reliability and responsiveness had positive effects on positive emotion. Second, among the service quality factors, empathy, tangible, reliability and responsiveness had positive effects on golf driving range’s image. Third, among the service quality factors, empathy, reliability and responsiveness had positive effects on repurcahse intention.

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