골프SNS정보품질과 정보신뢰, 만족도, 지속의도와의 관계

초록

The purpose of this study was to investigate the influence of the Golf SNS’s information quality to information trust, satisfaction and adherence intention. The subject are adults who have had a experiences of using SNS. 277(97.7%) out of total subject selected were set as valid specimens. The model was tested by using SPSS 21.0 for windows and Amos 18.0 program based on a sample of 300 surveys. The data was analyzed using frequency analysis, reliability analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling techniques. The results are as follows. First, information quality has a significant influence on information trust. Second, information quality has an effect on satisfaction. Third, information trust has an effect on adherence intention. Fourth, information trust has significant influence on adherence intention.

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