국내 대기업의 기술판매 활성화 방안 연구

초록

Local large corporations paid more attention to technology purchasing than technology marketing because they value captured through implementing the purchased technology to their production. Local large corporations were reluctant to technology marketing so far because earning potential was limited and the risk factors were high. But local large corporations already have significant technology stocks including lots of patents and keeping technology stocks cause financial burden. Therefore, it is time to rethink technology marketing as a method of enhancing utilization of local large corporations' technology stocks. This study suggests what should local large corporations consider to prepare successful technology marketing.

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