농산물 생산 및 판매 실태에 관한 사례 조사

초록

Because unstable vegetable prices make it more difficult to manage farms and delay farmer’s decision making process, there should be institutional supports to help farmers decide their farm produces’ future sales prices. To help provide the measures and improvement plans, previous researches usually used quantitative analysis on contract farming or lump sum transactions employing surveys and a statistical approach. However when people decide on certain issues generally, they acquire information by verbally interacting with other people and adjust their own thoughts and attitudes. In other words, qualitative analysis is required to understand the decision makers’ or the farmers’ experiences and perception. This research aims at comprehending highland cabbage farmers who produce cabbage based on the contract with local NongHyup, National Agricultural Cooperative Federation, especially on their production and sales experiences. The research, to see the stakeholder’s interaction in certain context and their decision making in production- and sales- related process, it has conducted contextual analysis on certain situations related with the research topic. The research is also used in-depth discourse analysis on the subjects’ interaction.

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