시선추적기법을 활용한 한국관광공사 외국어 홈페이지의 사용성 분석에 관한 연구

초록

Eye tracking technique is used in this study to measure the usability of Korean Tourism Organization’s foreign language homepage. First, eye tracking technique is used to measure foreigner’s usability on KTO’s homepage. Second, the measured usability of eye tracking technique and questionnaire are compared to investigate its difference. Third, measured values of eye tracking technique compared with the questionnaire are verified to see whether there are differences between the foreigners for each native country. The results indicate that there are significant differences between usability of eye tracking technique and questionnaire. Also, there are significant differences based on the nations. Foreigners’ usability on KTO’s homepage is judged to become an important data not only on the policy direction of KTO’s globalization, but also in the management of foreigners and foreign tourists.

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