패스트푸드 전문점 키오스크 이용객들의 충성도에 대한 탐구

초록

Kiosks are a widely used system in fast food business, and have become more important during the COVID-19 period. This research thus aims to understand the behavior of kiosk users. Loyalty is the explained element, while non-contact, ease of use, and promptness are the explanatory variables. This study implemented an online survey to collect the data. A total of 202 observations were used for the data analysis. For testing the research hypotheses, multiple linear regression was conducted. The results unveiled that kiosk loyalty is positively associated with non-contact, ease of use, and promptness. This study also exhibited that monthly household income and using frequency of fast food kiosk significantly affects loyalty. This research presents practical implications for the operation of fast food business

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