AI 기반 객체인식기술을 활용한 지역축제 방문객수 집계 및 축제공간 이용밀도 분석 - 홍천 찰옥수수 축제를 대상으로 -

초록

The purpose of this study is to count the number of visitors to a local festival and to analyze the density of visitors by time and space using AI-based object recognition technology. For this purpose, this study selected the Hongcheon Chalcorn Festival as the study site, and 12 fixed CCTV cameras were installed in five major festival spaces to photograph the festival space every 10 minutes and gathered from a total of 1,152 photo data. Since then, 21,565 visitors have been identified through AI-based object recognition technology. As a result of the main study, the density of the time range from 10:00 to 10:50 was the highest by time zone, followed by 12:00 to 12:50, and 11:00 to 11:50. By space, the average density of the Chalcorn sales sites was the highest, followed by agricultural specialty stores, local restaurants, and stage events. As a result of the analysis of the coefficient of variation (CV), only the values of the stage venue were high. The results of this study are meaningful in that AI-based object recognition technology was applied to the local festival space to verify and apply a new methodology in counting the number of visitors to the festival and analyzing the density. And this study result is expected to contribute to the establishment of a sustainable regional festival operation strategy.

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