South Korea on the Global Stage: Background and Perspectives

초록

South Korea increasingly leveraged public diplomacy to enhance its soft power on the global stage. Historically aimed at improving national image, public diplomacy now seeks to engage diverse global audiences beyond traditional diplomatic channels, facilitated by digital technologies. The practice of public diplomacy in South Korea began in earnest in 2010, supported by government initiative and legislation, and has evolved to include a broad range of cultural and academic activities. The current Yoon Suk Yeol administration aims to position South Korea as a “Global Pivotal State,” promoting stability and prosperity in the Indo-Pacific region and aligning with democracies against revisionist powers. However, South Korea faces challenges due to strategic rivalry between the U.S. and China, necessitating a nuanced approach to diplomacy. Particularly public diplomacy, which reflect South Korea’s national identity as a democracy, needs to be cautious in conducing value-based public diplomacy. Against this backdrop, this volume explores the multifaceted nature of South Korean public diplomacy, its strategic objectives, and the impacts of geopolitical dynamics, providing insights into the country’s effort to navigate international relations and enhance its global influence. © 2025 selection and editorial matter, Kuyoun Chung.