팝업스토어 이벤트 체험요인이 관광자 플로우 및 만족도에 미치는 영향

초록

Purpose – This study examines the structural relationships among pop-up store experience factors, tourist involvement, flow, and satisfaction. Design, data, and methodology –A survey was conducted among visitors with prior experie nce of pop-up stores in large-scale mixed-use commercial complexes in the Seoul metropolit an area. Using 288 valid responses, the proposed model was tested through structural equat ion modeling. Result – Entertainment and aesthetic elements significantly influenced involvement, whereas educational and escapist elements did not. Involvement significantly affected all flow dimension s, including focused attention, interaction, enjoyment, and time distortion. Focused attention, interaction, and enjoyment significantly influenced satisfaction, while time distortion did not. Conclusions –The findings indicate that enjoyment and visual appeal are key drivers of tourist involvement in pop-up store experiences. This study reinterprets pop-up stores as experience-based tourism content and suggests that experience design should strengthen interaction and enjoyment to enhance tourist satisfaction.

키워드