모바일 배달앱 UI 디자인이 사용성에 미치는 영향-연령의 조절효과를 중심으로-

초록

The demand for research delineating user behavior in the utilization of Mobile Food Ordering Apps (MFOAs) based on individual characteristics is growing. In this study, we aim to verify the structural relationship between the user interface(UI) design and usability of MFOAs, and examine whether this relationship is moderated by age group. A survey was conducted targeting users who have ordered food using the ‘Baedal Minjok’ or, Korean MFOAs within the past year. The online survey was conducted from October 5th to October 19th, 2023, and data from 237 respondents were used for the statistical analysis. The results of this study can be summarized as follows. First, when analyzing the structural relationships among UI design, ease of use, usefulness, and satisfaction using structural equation modeling, it was found that all had significant positive effects. Second, when testing the moderating effect of age, it was observed that the moderating effect was significant only in the relationship where UI design influences ease of use, while in other relationships, significant moderating effects were not evident. Finally, it was found that, compared to the younger age group, the influence of UI design on the ease of use was greater in the older age group.

키워드