Effect of Residents’Cognitions regarding Cultural Attractions in a Historic City on Place Image and Tourism Development: Focused on UNESCO World Heritage, Luang Prabang in Laos

초록

The purpose of this study is to clarify the relationship between the perception of the local residents about the cultural tourism handouts, the place image of the area, and tourism development in the historical city, which is one of the representative destinations of cultural tourism. For this purpose, this study selected Luangprabang, a famous UNESCO World Heritage Site in Southeast Asia, as the study site. As a result of the study, the perception of the local residents about the cultural tourism handouts of the historic cities has a positive effect on both the social culture and environment of the historical city where they live, the image of the place related to the economy and the economy, and the support of tourism development. In addition, the image of the locals' places has a positive effect on the regional tourism development support. The results of this study indicate that the positive perceptions of local residents and the positive image of the location on cultural tourism handouts in historic cities are significant results showing that both cultural tourism and sustainable tourism development are important

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