수면형 웰니스 캠핑 참여자의 제약요인과 참여동기가 캠핑만족도에 미치는 영향 - 몽골 캠핑에 참여한 한국인 관광객을 대상으로 -

초록

This study presented constraints, participation motivations, and camping satisfaction as key factors explaining the experiences of participants in sleep-type wellness camping and empirically examined the influence relationships among the variables. The spatial and target scope of the study was limited to Korean tourists who participated in sleep-type wellness camping programs operated in Mongolia and a total of 125 valid samples were obtained for a grounded analysis. Data were collected via an online survey from September 1 to October 5, 2025, and reliability tests, exploratory factor analysis, correlation analysis, and regression analysis were conducted using SPSS 29.0. The empirical analysis showed that structural constraints had a significant negative effect on participation motivations and camping satisfaction, whereas intrinsic and interpersonal constraints did not have a significant effect. Regarding participation motivations, attraction and escape motivations positively explained camping satisfaction, while health and fitness motivations were not significant. These results suggest that external constraints such as time, cost, and accessibility act as major obstacles in the decision-making process for participating in sleep-type wellness camping, and that emotional appeal and the desire to escape daily life are key factors in forming satisfaction. Finally, this study provides useful implications for designing and operating related programs by empirically verifying the functioning structures of constraints, motivations, and satisfaction in the field of sleep-type wellness camping.

키워드