Examining Trekkers Environmental Friendly Behavior: New Ecological Paradigm and Theory of Planned Behavior Approach

초록

This study aims to investigate trekkers’ environmental attitudes along with environmental friendly trekking behavior. Study based on theoretical basis of two theories; The New Ecological Paradigm and Theory of Planned Behavior. This research analyzed 223 responses from online sources. Respondents were trekkers of Korean Mountains. Results concluded on the basis of statistical analysis using SPSS 24.0 and AMOS 22.0. Frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis and statistical equation modeling were performed. The results show New Ecological Paradigm factors are significantly affecting subjective norms, attitude and perceived behavioral control. In addition, attitude and perceived behavioral control possess significant effect on behavioral intention. However, among elements of Theory of Planned Behavior, the subjective norm does not affect behavioral intention of environmental friendly trekking. According to the results, trekkers are aware of earths’ limitations and have willingness to do less harm in nature when trekking.

키워드