Regional Values Differences Within Latin America: Evidence from The World Values Survey

초록

Purpose - The purpose of our study is to investigate the differences in regional values in Latin American countries in order to research the similarities and differences in values within countries and between regions across countries. Design/Methodology/Approach - Since Latin American countries are considered to be still developing, we call for researchers to pay more attention to Latin America. This paper also provides a useful example of research and practice in Latin America. This study uses confirmatory factor analysis combined with Hofstede’s 6 cultural dimensions to study the degree and characteristics of value differences among Latin American countries and regions through the cultural dimension indicators created by the World Values Survey (2010-2014). Findings - Our research results reveal the similarities and differences in values between regions within the observed country, and there are similar value characteristics between regions in different countries, which is largely influenced by factors such as colonial history, language, and religion. Research Implications - The regional characteristics of cultural dimensions differ, which makes cross-cultural research more complicated, so we recommend that researchers be clear about their research purposes and use well targeted research methods.

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