포스트 코로나 시대의 캠핑레저산업 서비스 고도화 방안

초록

There is a surge in interest and action in camping around the world. Outdoor camping is an effective leisure activity in the current situation due to the relatively low risk of infectious diseases such as Covid-19. In this study, the characteristics and phenomena of the camping site that changed due to COVID-19 were identified at major camping sites located in Gapyeong-gun. The Focus Group Interview (FGI) was conducted to discuss the improvement of the camping site's services, sustainable management measures, and support policies. Ultimately, it wanted to help improve the service quality of camping sites suitable for the post-pandemic era and devise related policies. As a result of the target group interview, the strategic category of the plan to upgrade the service of the camping site was set into five categories: 'safety management', 'prevention management', 'space service', 'face-to-face services, and 'non-face-to-face services'. Furthermore, based on the characteristics and usability of each category, it is composed of topics that can upgrade and revitalize the service of the camping business.

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