임파워먼트가 직무만족 및 고객지향성에 미치는 영향 -카지노기업의 종사원을 중심으로-

초록

The concept of empowerment is becoming increasingly more important in service area, especially Casino Industry. The empowerment is a one of the required factors to raise cutomer orientation. The purpose of this study is to identify the effect of Casino employees' empowerment on job satisfaction and customer orientation in the casino industry. Prepared questionnaires were distributed to 300 sample employees working in domestic casino, then used for data analysis 283. The results of this study are as follows: Firstly, impact/ self-determination have a positive effect on job environment, compensation/sharing value, and equitability. Secondly, meaning and competence have a positive effect on work environment. Meanwhile competence has a negative effect on work environment, equitability. Thirdly, impact/self-determination, meaning have a positive effect on customer orientation. Meaning is bigger than impact/self-determination in dimension of influence. This study will be able to contribute raising customer satisfaction and increasing validity of casino corporate.

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