레저클럽 VIP 전용 레저클럽 이용객들의 동기, 서비스 스케이프, 만족과 행동의도에 영향관계 - 대만 Natural Paradise Swimming Diving Club을 중심으로 -

초록

This This study was to examine the relationships amongst motivators, servicescape, overall satisfactions and intentions to recommend amongst VIP members of the Natural Paradise Swimming Diving Club, Taiwan. Total of 550 of the questionnaires were distributed and 526 were statistically processed. For the empirical analysis, questionnaires were analyzed by SPSS 22.0 and AMOS 21.0 program. The push factor was categorized into two sub factors, namely, ‘exercise’ and ‘rest‘. However ‘design’ was taken as the single pull factor component. The relationship of servicescape, overall satisfaction, recommendation intention and were statistically significant. Those results were that ‘pool facilities’ were well-designed, and ‘pool facilities’ were attractive to VIP members. In addition, Those VIP members were satisfied with the pool environment. The results of this study can be used as the important indicator for marketers and managers of swimming pool business while creating commercial strategies.

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