A Study on the Internal Resource Capacity, Competitive Strategy, and Performance of Korean Companies in Mongolia

초록

This study is to seek strategic measures to expand Korean companies’ business operations in the Mongolianmarket by understanding factors of core capabilities and competitive strategy and analyzing the effects of suchfactors on their financial and strategic performance. For these purposes of empirical study, firstly the authorsanalyzed frequencies to find out the general characteristics of respondents and basic statistics for each questionby using a statistical program SPSS(Statistical Package for the Social Science) PC +12.0.Then, factors wereanalyzed by applying principal component analysis in order to test validity. Finally, the Cronbach Alphacoefficient for reliability on internal consistency was calculated to verify credibility by regression analysis to testthe hypotheses. The factors of companies’ core capabilities were classified into capabilities of financial accounting, marketing, product service, and managers. Then, competitive strategy was classified into four different strategies such as overall cost, leadership, differentiation, and focus.

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