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마약관광에서 계획된 행동이론의 태도에 대한 결정요인
Determinants of attitude in the theory of planned behavior in Korean tourists’ perceptions of drug tourism
- 장여진;
- 이원석;
- 문준호
초록
This study investigates the determinants of attitudes toward drug tourism, using the theory of planned behavior as its theoretical underpinning. Psychological risk and physical riskwere used as key influencing factors. A online survey was used with 250 Korean and the data was analyzed using structural equation modeling to test the research hypotheses. The results reveal that physical risk significantly affects attitude. Also, attitude, subjective norm, and perceived behavioral control significantly impact intention to visit. This research sheds light on the literature by providing insights into Korean tourists’ behavior toward drug tourism. Practical implication are also discussed.
키워드
마약관광; 신체적 위험; 태도; 주관적 규범; 행동 통제; 방문의도; Drug tourism; Physical risk; Attitude; Subjective norm; Behavioral control; Intention to visit
- 제목
- 마약관광에서 계획된 행동이론의 태도에 대한 결정요인
- 제목 (타언어)
- Determinants of attitude in the theory of planned behavior in Korean tourists’ perceptions of drug tourism
- 저자
- 장여진; 이원석; 문준호
- 발행일
- 2025-08
- 유형
- Y
- 권
- 25
- 호
- 3
- 페이지
- 121 ~ 135
- 언어
- KOR
- 출판사
- 한국마이스관광학회
- 발행국가
- 대한민국
- 분량
- 15 페이지
- ISSN
- P 2765-7787