A contents service profit model based on the quality of experience and user group characteristics

초록

Generally, it is known that only quality-assuring services can provide a reasonable profit model. However until now a practical profit model considering the service cost and quality simultaneously has not been introduced yet. Recently, the Quality of Experience (QoE) was suggested to measure user's real satisfaction level. The QoE is expected to be used for efficient service provisioning and criteria for accurate satisfaction measuring. This paper introduces a profit model for the contents providers considering the costs for quality services and the QoE together. Especially, we assume that the QoE with user's feedback can be interpreted as the intention to pay for the services. We take into account that QoE is dependent on service area, demographic information and user group characteristics. The proposed profit model can be used for contents providers to find an optimum investment which maximizes the profit. © 2013 Springer-Verlag.

키워드