수정된 IPA 분석을 활용한 음식박물관의 음식 만들기 체험속성에 관한 연구

초록

The purpose of this study is to evaluate experiential attributes composed of Pine & Gilmore's escape, entertainment, aesthetic, and educational experiences, as presented in the Experience Economy theory, among participants in food-making experiences at food museums. In this research, we aim to utilize the revised Importance-Performance Analysis(IPA) proposed by Deng and Vavra. The study conducted a face-to-face survey targeting visitors who participated in the making of ‘Makguksu’(Local-style cold noodles) at the Chuncheon Makguksu Experience Museum, located in Chuncheon, Gangwon Province, which is one of the regional food museums representing Korean local cuisine and regularly operates a food-making experience program within the museum. The survey was conducted from October 21, 2023 to January 3, 2024 through convenience sampling, and a total of 275 responses were used for the final analysis. The results indicate a need for concentrated improvements for an escapade-focused experience in the cold noodle-making activity. Furthermore, it was found that Educational and aesthetic experiences in the food-making program need to be improved for ongoing visitor satisfaction.

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