마약관광에 대한 지각된 위험과 정서 환기가 마약관광 태도와 마약관광지 방문의도에 미치는 영향

초록

This research is to explore the influential attributes on attitude toward drug tourism and intention to visit to drug tourism destination. This research employed the concepts of perceived psychological and physical risk and emotional relief as the determinants. Previous studies claimed that perceived risk plays as a negative motivation for tourist decision making and his/her behavior while emotional relief during travel makes a tourist get refreshment from one’s daily mundane life. Adopting professional data collection service, this research recruited 250 data points in April 2024 from those who visited a tourism destination where drug is legally available at the time of their visit. We employed structural equation modeling to test the research hypotheses. The results disclosed that perceived psychological and physical risk influences attitude toward drug tourism and intention to visit to drug tourism destination. The results also showed that attitude toward drug tourism is influenced by emotional relief as well as perceived psychological and physical risk. Furthermore, the research findings revealed that intention to visit to drug tourism destination is affected by perceived psychological risk, emotional relief, and attitude toward drug tourism. This research sheds light on the drug tourism literature by identifying promotion and inhibiting factors on tourist behavior in the area of drug tourism. Theoretical and practical implication of this work is discussed at the end of manuscript.

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