대학에서 비교과영역의 만족요인에 관한 연구

초록

The purpose of this study is to comprehend the requirement and satisfactory level for extra-curriculum intimately related with collegiate environment for the students enrolled in domestic universities and to classify data by quality characteristics based on Kano model. Drawing up a plan will be shown to improve satisfaction in extracurricular through an approach to concept of customer satisfaction. As a study method, it have formed a Kano survey with seven different extra-curriculums such as transportation, welfare facilities, learning support system, human relations, scholarship, recruitment support system, and public welfare based on advanced research. This survey conducted to 400 students in universities. We analyzed data to customer satisfaction coefficient and total customer satisfaction coefficient with Kano quality analysis. First, various as average level, institutional improvement of extra-curricular area is needed by overall satisfaction of respondent`s college life. Second, although characteristics of quality are appeared from Kano analysis result, additional analysis is needed because of many appearance of single and charming characteristics of quality as second mode factor. Third, quadrant chart is presented as the analysis result that throughout Timko`s ‘customer satisfaction factor’ and priority is also presented to improve satisfaction or dissatisfaction factors. Fourth, the result as the comparison analysis, there are classified by single quality or charming quality again. These potential possibilities seem to valuable as control factors to increase the level of quality of college life. Fifth, although the result of correlation analysis shows less significant relationship, some factors show strong relationship between satisfaction and dissatisfaction. In conclusion, in extra-curricular area factors we can classify in quality characteristic through the result of this study, we suggested necessity of institutionalization through drawing factors with potential possibility of improvement.

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