The Study of the Restaurant Choice Attributes, Revisit Intentions and Consumer Satisfactions in Take-out Restaurant

초록

The objective of this study was to identify factors affecting restaurant choice and food choice for take-out restaurant；and to investigate the relationship among factors identified, consumer satisfactions and consumers' revisit intentions. The results showed that the intrinsic attribute of food, service of restaurant and menu book had a positive significant effect on consumers’ satisfaction, while, the diversity of food had no significant influence on consumer satisfactions. In addition, the diversity of food and service of restaurant had a positive influence on consumers’ revisit intention, and this study also found a positive relationship between consumer satisfactions and consumers’ revisit intentions.

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