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초록
The purpose of this study is to present an initiative of regional branded Hanwoo business and to analyze it using the SWOT(Strengths, Weaknesses, Opportunities, and Threats) framework. The Hanwoo businesses considered are the regional Hanwoo brands that are trying to start it each region in Korea. The SWOT analysis would be done by referring several papers and reports on the initiatives of regional branded Hanwoo. Based on the analysis, the regional branded Hanwoo problems are presented, and competitive strategies for tomorrow too.
키워드
Regional Brand of Hanwoo; The SWOT Analysis; Branding Business Unit
- 제목
- 한우 광역브랜드사업 사례 및 SWOT 분석
- 제목 (타언어)
- Analysis on the Initiative of Regional Branded Hanwoo
- 저자
- 최승철; 박병춘; 한성일; 신해식
- 발행일
- 2004-12
- 유형
- Y
- 저널명
- 농업경영.정책연구
- 권
- 31
- 호
- 4
- 페이지
- 671 ~ 689