태권도장 수련생 학부모들의 구매의사결정과정 분석

초록

The purpose of study was to analyze the purchasing decision making process focused on students‘ parents of Taekwondo gym. The 270 questionnaires were distributed to students’ parents of Taekwondo gym through convenience sampling and 247 samples were included in the actual analysis. Data were analyzed for Frequency analysis, descriptive statistics, cluster analysis and chi-square by using SPSS Ver. 24.0. The Chi-square results shows significant (p<.05) difference according to academic qualification, age group, residence and participation period. And there is not significant (p<.05) difference according to gender and profession. In purchasing decision-making process of the Taekwondo trainees’parents physical fitness training is the major factors of recognizing problems, mostly internet(moble)was used to search the informations, registeration was done by personally visiting and mostly recommendation was done after satisfaction of Taekwondo program.

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