What makes a festival experience extraordinary? examining the mediating role of the 'Shinmyung' experience in the relationship between perceived festival quality and behavioral intentions

제목
What makes a festival experience extraordinary? examining the mediating role of the 'Shinmyung' experience in the relationship between perceived festival quality and behavioral intentions
저자
변혜영
발행일
2012-08-09
학회명
AEJMC(The Association for Education in Journalism and Mass Communication) 2012 Conference
개최국가
미국
학회 개최일
2012-08-09 ~ 2012-08-09