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What makes a festival experience extraordinary? examining the mediating role of the 'Shinmyung' experience in the relationship between perceived festival quality and behavioral intentions
- 제목
- What makes a festival experience extraordinary? examining the mediating role of the 'Shinmyung' experience in the relationship between perceived festival quality and behavioral intentions
- 저자
- 변혜영
- 발행일
- 2012-08-09
- 학회명
- AEJMC(The Association for Education in Journalism and Mass Communication) 2012 Conference
- 개최국가
- 미국
- 학회 개최일
- 2012-08-09 ~ 2012-08-09