A study on the preference for the improvement of transit tour network using choice experiment

초록

The purpose of this research is to examine the preference for airport-related attributes which account for the transit tour in Incheon, Korea. Beijing-Incheon-Los Angeles line, one of the most active flight lines, was employed to examine the preferred attributes. The main instrument of the research is choice experiment (CE) which is a systematic method to determine individuals’ preferences as a form of ‘marginal willingness to pay’. Amazon Mechanical Turk (M Turk) was used for data collection. For the data analysis, this research executed binary logistic regression analysis. The results suggest that price and flight time negatively impacted on the choice of transit tour. In contrast, ‘whether or not a tour package exists’ and ‘transit difficulties’ positively affected the choice of transit tour. Also, this study computed marginal willingness to pay for Flight time(-$82.85),Existenceoftransittourpackage($81.42), and Circumstance of transit tour ($64.14).

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