과잉관광과 책임관광의 영향 관계 분석

초록

Purpose – The main purpose of this research is to examine the effect of over tourism on responsible tourism behavior. In order to understand tourists’ responsible behavior the study used cultural responsibility, economic responsibility, and environmental responsibility. To explain this main objective, the study developed seven hypotheses based on the previous research and theory. Design, data, and methodology –The proposed 7 hypotheses and conceptual model were tested using the data collected from over tourism destination. A self-completion questionnaire was applied and 367 usable data was analyzed using a SEM analysis. Result – The results indicated that except for Hypothesis 7 all hypotheses were statistically supported. Specifically, no relationship between environmental responsibility and intention to do responsible tourism(H7), however, other six hypotheses were statistically identified (H1, H2, H3, H4, H5, H6) Conclusions – The results offer some insights into the effect of over tourism on responsible tourism. Theoretical and practical implications for future research were discussed. Also, limitation of the study was also provided.

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