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초록
Attention being given to ESG issues reduces a company's financial risk in terms of sustainability and is used as a key indicator. From this point, ESG research is important, but so far research related to consumer behavior has been insufficient. And many studies are focusing on corporate financial performance. Therefore, this study was conducted to analyze the behavior of tourists according to the ESG awareness using integrated framework of the NAM and TPB. In result of this study, by presenting the effect of ESG perception on tourists' behavioral, the explanatory power of ESG theory is supported in the tourism field.
키워드
ESG (environmental, social, governance); NAM (norm activation model); TPB (theory of planned behavior); WILLINGNESS-TO-PAY; PLANNED BEHAVIOR; DECISION-MAKING; PERFORMANCE; INTENTIONS; GOVERNANCE; VISITORS; LOYALTY; MODELS; IMPACT
- 제목
- The Pro-ESG Tourism Perspective on an Integrative Framework of the NAM and TPB
- 저자
- Yang, Hee-Won; Jeon, Chang-Young; Liu, Jia-Qi
- 발행일
- 2025-04-20
- 유형
- Article; Early Access