수면친화형 글램핑 참여자의 제약요인, 관광동기, 캠핑 만족도 간의 관계성 연구 - 한국과 중국 캠퍼를 대상으로 -

초록

This study examines the relationships among participation constraints, tourism motivation, and camping satisfaction among campers who have experienced sleep-friendly glamping. The study population consisted of Korean and Chinese campers with glamping experience within the past year, and data were collected through an online survey. A total of 312 valid responses were analyzed using SPSS 27.0, applying exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The results show that participation constraints have significant negative effects on tourism motivation, with structural constraints exerting the strongest influence, while interpersonal constraints do not significantly affect nature experience motivation. Participation constraints also negatively influence camping satisfaction, with intrapersonal constraints showing the greatest impact. All tourism motivation dimensions positively affect camping satisfaction, and rest and recovery motivation emerges as the most influential factor. These findings suggest that in sleep-friendly glamping, reducing constraints and strengthening recovery-oriented motivation are essential for enhancing overall satisfaction.

키워드