The COVID-19 Pandemic and Its Impact on Tourism: The Effect of Tourism Knowledge on Risk Perception, Attitude, and Intention

초록

This study used structural equation modeling and examined how tourists' risk perceptions and intentions are determined by their knowledge of tourism risk and infectious diseases. Data were collected through an online survey with Chinese people who had traveled within the past six months. The analysis revealed that tourists' knowledge caused a reduction in risk perception and risks associated with tourism activities negatively impacted tourists' attitudes. Therefore, this study confirmed the relationship between tourists' knowledge and their risk perception, and its results can be used to reduce tourists' anxieties and promote safe tourism during the pandemic.

키워드