강원랜드와 연계한 문화레포츠 CSR 활동 방안

초록

The purpose of this study was to suggest CSR plan of culture leisure sports in association with Kangwon Land. In order to achieve the purpose the influence of Casino on local society was investigated by the way of collecting previous related research literature and statistical data. Foreign CSR cases were also examined. From these case studies CSR plan in association with Kangwon Land which is for developing culture leisure sports was suggested as follows. First, participating actively in 2018 PyeongChang Olympic Winter Games bid activities. Second, developing programs which is made up leisure function. Third, transferring gambling image based on art marketing. Fourth, participating actively in and supporting to Gangwon local festivals.

키워드