전통장 방문동기에 관한 연구: 정선 5일장을 중심으로

초록

The purpose of this study makes traditional Periodic Market to tourism attraction. For this reason this study find out the visiting motivation and examine any different motivation according to demographic and activity characteristics. The data for this study were collected from a questionnaire survey of 188 periodic market visitors. The result are as follows. First, as participants’ motivation of JEONG SEON Periodic Market “to purchase local goods”, “to relieve stress or feel novelty”, “to feel the nostalgic mood”, “to make family togetherness” were extracted. Second, it was proved that participants’ motivation of JEONG SEON Periodic Market were varied according to demographic and activity characteristics.

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