인천국제공항 재이용 의도의 결정요인에 대한 탐구

초록

Airport is the gate of certain tourism destination, which builds the first impression of tourism. Given the importance, this study investigates the characteristics of airport consumers. This research aims to investigate the determinants of Incheon international airport reuse intention. As explanatory variables, this research selects employee service, safety, food and beverage service, tourism accessibility. This study used survey as main instrument. For the data collection, this research employs online panel data service. The number of observation is 285 for the data analysis. This study implements frequency analysis, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis for data collection. Considering the results, employee service is positively associated with reuse intention. Moreover, the results indicate that reuse intention is positively influenced by safety. The results also present that tourism accessibility is negatively related to the reuse intention of Incheon international airport. This study has practical implication by offering the information of airport customers. Furthermore, the results can contribute to the Incheon economy by building competitive advantage of Incheon international airport.

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