반려동물 서비스 인식에 대한 질적사례연구 - 반려견 보호자 사례를 중심으로 -

초록

The pet industry has established itself as an important sector. Therefore, this study employed a qualitative case study approach to investigate the characteristics of pet service facilities from the perspective of pet owners. The cases in this study focused specifically on dog owners. A total of 19 dog owners were interviewed to derive the research findings. This research collected data through interviews conducted over a three-month period..For data analysis, the study first examined the frequency of words that appeared frequently in the interview responses. Subsequently, the interview transcripts were analyzed using a pattern-matching method to identify key themes. The results revealed that space, management, and social awareness (nunchi) emerged as major keywords related to pet service facilities. Based on these findings, this study presented several practical implications.

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