현대와 도요타의 품질 위기와 극복

초록

Purpose: This study compares quality crisis and management at Hyundai Motor in the late 1990s and ToyotaMotor in the late 2000s. We can expect to induce more meaningful policy implications in quality managementfrom this in-depth comparative case study. Methods: This study compares two cases at Hyundai and Toyota Motor how to overcome quality crisisbased on the OESP (Organization-Environments-Strategy- Performance) model. Results: Hyundai Motor shows centralized approach based on the asymmetric organizational culture and theentrepreneurial leadership but Toyota shows decentralized, systematic approach based on the steady stateleadership and symmetric organizational culture. The CEO's leadership have proved to be one of the importantfactors at both companies. Conclusion: The effective quality management in global contexts has become more and more difficult forthe ‘complexity explosions’ in automobile industry. As a consequence, the future competitive edge of worldautomobile industry will come from the effective quality management of products in global contexts.

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