IPA를 통한 서울로 7017에 대한 방문객 인식에 대한 연구

초록

This research aims to examine the visitor perception for Seoul-ro 7017. Seoul-ro is a project for the sustainable tourism of urban area. Despite of the popularity, scant research has been implemented to understand the perception of travelers for Seoul-ro 7017. Therefore, the main purpose of Seoul-ro is to achieve the sustainable urban planning linked with the tourism. The main instrument of this research is importance-performance analysis (IPA). IPA is common method to figure out the consumer perception toward certain product and service. The research participants were the visitors of Seoul-ro 2017. The instrument was survey questionnaire. For the survey, this research used 15 questions. Considering the results, it is presented that the project improved the overall city image, and people visit Seoul-ro 7017 to see the cultural tourism resource. Also,Seoul-ro could become a tourism attraction for the unique experience in urban area. Moreover, people visit Seoul-ro 7017 for the walking and time with family members. However, the results implied that the sustainable element of Seoul-ro project is insufficient to satisfy consumers. Given the results, this research proposes the solution to enhance the quality of Seoul-ro tourism attraction. The results could inform to the urban planing directors to enhance the service quality of Seoul-ro 7017.

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