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Crime of moral turpitude, commercial litigation and celebrity endorsement: Event study analysis of shareholder wealth of sponsoring corporations
- 제목
- Crime of moral turpitude, commercial litigation and celebrity endorsement: Event study analysis of shareholder wealth of sponsoring corporations
- 저자
- 홍석표
- 발행일
- 2015-10-30
- 학회명
- 13th Annual Conference of the Sport Marketing Association
- 개최국가
- 미국
- 학회 개최일
- 2015-10-30 ~ 2015-10-30