Study on Visitor Experience Value Assessment Based on Multi-Dimensional Factor Analysis - Case Study of Forbidden City Museum in Beijing, World Cultural Heritage Site

초록

The Beijing Palace Museum is a cultural heritage site. It is facing challenges and opportunities in the context of the experience economy. This study explores the multidimensional factors of visitor experience value and assesses visitors' overall satisfaction with the Beijing Palace Museum through quantitative and qualitative methods. The study focuses on five factors: personalized experience, interactive and cooperative experience, service facility experience, cultural and spiritual experience, and intelligent and innovative experience. The results show that although most visitors are satisfied with the overall experience of the Forbidden City, there is a gap between expectations and actual satisfaction on specific experience factors, such as content updates on the official website, staff services, and customer feedback. Based on this, the study proposes strategic recommendations to optimize the visitor experience to promote the management and innovative development of large cultural museums.

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