아웃도어 캠핑장의 물리적 환경이 수면의 질 및 캠핑만족에 미치는 영향

초록

As public interest in health and healing continues to grow, wellness tourism that offers rest and recovery has gained recognition. Among various forms of wellness tourism, outdoor camping provides both leisure and overnight experiences, yet research on how such environments affect visitors’ sleep quality and satisfaction remains limited. This study investigates the influence of physical environmental factors specifically attractiveness, cleanliness, comfort, and safety on sleep quality and camping satisfaction among visitors to outdoor campsites in Gangwon Province, Korea. A total of 251 valid responses were collected through a survey conducted from June to July 2025. Data were analyzed using SPSS 29.0, including frequency, reliability, validity, correlation, and multiple regression analyses. The results revealed that the physical environment significantly affects both sleep quality and satisfaction. Attractiveness had the strongest effect on sleep quality, while cleanliness had the greatest impact on overall satisfaction. Comfort and safety also showed positive effects. Furthermore, sleep quality significantly contributed to enhanced camping satisfaction, highlighting its importance in the wellness tourism experience. These findings suggest that campsite design and operations should prioritize visual appeal and hygiene management to improve sleep environments. It is also recommended that local governments and certification bodies establish guidelines related to sleep and environmental standards to enhance service quality and build trust. This study contributes to the literature by empirically examining the link between physical environment and wellness-related outcomes in the context of outdoor camping.

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