An Empirical Research on East Asia’s Cultural Goods’ Intra-Regional Trade -Focusing on China’s Cultural Goods Market-

초록

With the development of the economic globalization and exchanges between different cultures, cultural trade have been developing at an accelerated speed, and also playing an important role in East Asia intra-regional trade. Based on the definitions and characters of cultural goods, this paper analyzed East Asia's cultural goods market by two ways：one was macro-economic situation estimated applying Gravity Trade Theory; the other one was consumer behavior estimated applying Cultural identity-Purchase intention Theory. Research indicated that economic mass decided the nation' trade value of cultural goods, distance has no significant influence on cultural goods trade in East Asia; HDI index, language, and internet coverage have positive promotion effect on cultural goods' trade pattern. In China domestic market, Chinese people's identification on foreign culture stimulated they to buy more foreign productions, and ethnocentrism has no inhibition influence on foreign cultural goods purchase behavior, under the influences of these two factors, good evaluations absolutely has promotion effect on foreign cultural goods trade. Up to now, cultural export trade has obtained a rapid expansion in Korea and Japan. China still in a lower level in creation cultural products. At last, the paper figured out the important and potential sectors of cultural goods trade in East Asia and gave some suggestions to government and cultural goods product enterprises.

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