실험경매법을 이용한 동물복지형 달걀에 대한 수용성 분석

초록

The purposes of this study are to analysis the consumer's WTA and WTP for egg produced by animal welfare in Korea. Data were collected by two times of experimental auctions and questionnaire for housewives and university students in Chuncheon. In the result of the first experiment, average WTP for the animal welfare egg was estimated as 91% higher than the usual egg price that was suggested in the experiment. And average WTA for the egg was estimated as 41% higher than the usual egg price. In the second experiment, the average WTP for the animal welfare egg was estimated as 205%~199% higher than the usual egg price. And average WTA for the animal welfare egg was estimated as 197%~87% higher than the usual egg price. The results of the TOBIT analysis were as follow. In the first experiment, birth year in WTP, and birth year and monthly income were statistically significant. The results of the second experiment were as follow. In the experiment for studdents, genger, birth year, and residental area in WTP, and sex, birth year, residentail are, and monthly income in WTA were statistically significant. In the experiment for housewives, birth year in WTP, and birth year, marital status, family member in WTA were statistically significant.

키워드