드라마 오픈세트의 농촌관광 연계방안에 대한 지불의향분석 -MBC 드라미아를 중심으로-

초록

The purpose of the paper is to derive the possibility of regional development and its economic value through linking MBC DRAMIA with rural tourism. Sample sizes are 382 for frequency analysis, 256 for multinomial logistic regression analysis, and 355 for logit model estimation. Probabilities willing to pay the tax turn out to be higher in respondents with higher income and closer to the center of Baekam-myun. Truncated mean of WTP is derived as to be \2,089.08 with 95% confidence interval between \2,088.8~\2,089.2, while average WTP is derived as to be \2,824.8 with 05% confidence interval between \2,824.6~\2,825.0. Applying to all households of Yongin city, MBC DRAMIA could brin gout economic benefits of \1,717mil. ~ \4,231mil. to regional economy.

키워드