Triple bottom line을 활용한 배달앱 사회적 책임활동과 지속이용의도의 관계에 관한 탐구

초록

Food delivery app businesses have gained more power, and their role in society has become more important. Therefore, this study aimed to investigate the effect of corporate social responsibility of food delivery app on consumer behavior. This research used triple bottom line as the theoretical foundation. The dependent variable of this study was continuance intention, while the independent variables were price fairness, eco-friendly packaging, restaurant welfare, and delivery person welfare. This study used Amazon Mechanical Turk to collect the data and the number of valid observations was 366. The results indicated that continunace intention was positively impacted by price fairness, restaurant welfare, and delivery person welfare. The outcomes of this study shed light on the literature by demonstrating the explanatory power of triple bottom line theory in the domain of food delivery app business.

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