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- 제목
- Development of Brand Equity: Evaluation of Four Alternative Models
- 저자
- 하홍열
- 발행일
- 2011-08-22
- 학회명
- 2011 International Conference on the Economic Relationships between Japan, China, and Korea in Conjunction with 10th Northeast Asian Academic Network
- 개최국가
- 일본
- 학회 개최일
- 2011-08-22 ~ 2011-08-23