Development of Brand Equity: Evaluation of Four Alternative Models

  • 하홍열
제목
Development of Brand Equity: Evaluation of Four Alternative Models
저자
하홍열
발행일
2011-08-22
학회명
2011 International Conference on the Economic Relationships between Japan, China, and Korea in Conjunction with 10th Northeast Asian Academic Network
개최국가
일본
학회 개최일
2011-08-22 ~ 2011-08-23