Understanding traffic congestion to improve tourist satisfaction in local tourism

초록

With booming local economy aided by successful local tourism efforts, traffic congestion has critically impacted decision-making related to economic activities of potential demand for local tours. The objectives of this study are 1) to grasp the current situation of tourists and traffic congestion and how it influences local tourism, and 2) to analyze the behavior of tourists toward measures to solve traffic congestion. A total of 440 questionnaires that were collected through face to face interviews by convenience sampling were analyzed. The study results show that the probability of adopting a conditional vehicle allowance in the groups with no experience of traffic congestion turned out to be higher than those with more than two hours of traffic congestion experience. The probabilities of adopting a no vehicle allowance were high in the groups with no experience and more than two hours of traffic congestion, with the latter having the highest score. It can be concluded that the overall prohibition of vehicles is preferable to the conditional allowance of vehicles in the groups who experienced traffic congestion. It might be considered that many of people not only prefer the prohibition policy, but also want to avoid congestion charges (or costs) included in the conditional vehicle allowance measure.

키워드