해양스포츠관광 참여 유형이 몰입경험과 생활만족에 미치는 영향

초록

The purpose of this study was to examine how people's type of involving in marine sport tourism affected their flow experience and life satisfaction.The subjects in this study were 265 people who were selected from a population who consisted of marine sport tourists. They included 173 males and 128 females.A survey was conducted with self-administered questionnaires, and for data analysis, statistical data on frequency and percentage were obtained. Besides, ANCOVA and multiple regression analysis were utilized.The findings of the study were as follows:First, as a result of investigating in which way they enjoyed marine sport tourism, those who focused on playing sports were committed the most, followed by relaxation-oriented people and sightseeing-centered people.Second, as a result of identifying their type of takinig part in marine sport tourism, the sport-oriented group expressed the most satisfaction at their lives, followed by the relaxation group and sightseeing group.Third, as for the relationship of the extent of enjoying marine sport tourism to commitment experience, intensity(β=131) was tied into that the most given each factor's relative contribution, followed by the period of involvement(β=.118) and frequency(β=-.065).Fourth, concerning connections between the degree of enjoying marine sport tourism and life satisfaction, intensity(β=.217) was related to that the most according to each factor's relative contribution, followed by the period of involvement(β=.045) and frequency(β=-.097).