스포츠센터의 소비자 불평행동에 관한 연구

초록

The purpose of this study is to identify the relationship between attitude to consumer dissatisfaction and perceived equity, result of complaint behavior in commercial sports center. From questionnaire data on convenience sample of participant(N=810). The finding from the reduced descriptive analysis, correlation analysis, analysis of variance and multiple regression analysis suggest that the correlates of the relative relationship between attitude to consumer dissatisfaction and perceived equity, result of complaint behavior in commercial sports center. Results indicated that the meaning significant found the attitude to consumer dissatisfaction and perceived equity, result of complaint behavior in commercial sports center. For the perceived equity and result of complaint behavior are partially different by the socio-demographic characteristics of commercial sports center users. For the attitude to consumer dissatisfaction is partially influence on perceived equity. And also result of complaint behavior and is perceived equity partially influence on result of complaint behavior.

키워드